Privacy Policy

Privacy Policy

This privacy policy sets out how WaterBear Design Ltd uses and protects any information that you give WaterBear Design when you use this website. It has been updated 16th May 2018 due to the EU Data Protection Laws (GDRP)

We have also updated our policy to:

  • Give you more clear and detailed information about your collective rights and responsibilities with respect to your privacy and personal information
  • Make it easier for you to control the information you provide us.
  • Provide more detail about the measures we have in place to keep your personal information secure.

The updated Privacy policy automatically comes into effect for all our clients on 25th May 2018. So your continued use of our website from that date will be subject to the new changes.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.

WaterBear Design may change this policy from time to time by updating this page. Please check this page from time to time to ensure that you are happy with any changes.

WaterBear Design is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We collect certain personal information from our clients, prospective clients and users of our sites.

The most common types of information we collect include things like;

  • name and job title
  • contact information including telephone number and email address
  • other information includes user-names and passwords to websites or media platforms we manage or help with on your behalf, IP addresses, payment information , transactional detail, support enquiries, content you direct us to for web and analytics data. We may also collect personal information from job applications (such as a CV, the application form itself, cover letter and interview notes)

How we collect personal information

We collect personal information directly when you provide it to us, automatically as you navigate the site.

We collect your personal information when you provide it to us when you enquire about our services, engage our services and buy or provide items or services on our sites, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication. 

How we use personal information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To fulfil a contract, or take steps linked to a contract – in particular, to facilitate and process transactions – i.e. when you appoint us as your design agency and engage our services we use your information for Internal record keeping.
  • Where this is necessary for purposes which are in the legitimate interests of Waterbear Design or third parties (e.g.WordPress websites). This interests include;
    • Operating websites and related sites or platforms (including social media)
    • Providing you with services within your contract with us
    • To verify your account identity to access your website or social media sites on your behalf.
    • To respond to any support issues, facilitate the resolution of any disputes
    • To improve our products and services.
    • Updating you with operational news and information about our services, e.g. to notify you about changes to our site, website disruptions or security updates;
    • Carrying out technical analysis to determine how to improve your websites and products and services we provide.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting. We will do so using the email or postal address which you have provided.
  • Occasionally, we may also use your information to contact you for market research purposes.
    We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests. 

How we keep your personal information secure

We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in the UK and the US. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

When we disclose your personal information

We will disclose personal information to the following recipients:

  1. Third parties that sell products or services that we purchase on your behalf and made available to you, so they can facilitate support and license validation. For Example purchase of Font files, stock imagery, licensed plug-ins.
  2. Subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers which are located in the UK, Austrailia or USA; technical and customer support services which are located UK, Australia; marketing and analytics services which are located in the US; security and fraud prevention services which are located in the UK or US; subscription management services which are located in the US; payment processing services which are located in the US, UK and Australia; identification verification services located in the UK. Noting that our subcontractors and services providers may also transfer and access such information from  other countries in which they have operations.
  3. Our professional advisers (lawyers, accountants, financial advisers etc.) which are located in in the UK.
  4. Regulators and government authorities in connection with our compliance procedures and obligations;
  5. A purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
  6. A third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
  7. A third party, in order to enforce or defend our rights, or to address financial or reputational risks;
  8. A rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
  9. Other recipients where we are authorised or required by law to do so.

Where we transfer and/or store your personal information

We are based in the UK so your data will be processed in UK and the US. Some of the recipients we have described sections above, and to whom we disclose your personal information, are based outside the UK places like Australia and the US. We do this on the basis of your consent to this policy. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.

How you can access your personal information

You have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for any of our Sites at any time. To make an access or correction request, contact Yoko De Souza using the contact details at the end of this policy.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at

Marketing Choices regarding your personal information

Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Sites may not work properly in your case.

Cookies and web analytics

For more information about how we use cookies, web beacons and similar technologies see our cookie policy here and for more general information on cookies, see

When you visit our Sites, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:

  1. your IP address or proxy server IP address’;
  2. the domain name you requested;
  3. the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
  4. the date and time of your visit to the website;
  5. the length of your session;
  6. the pages which you have accessed;
  7. the number of times you access our site within any month;
  8. the file URL you look at and information relating to it;
  9. the website which referred you to our Sites; and
  10. the operating system which your computer uses.

Occasionally, we will use third party advertising companies to serve ads based on prior visits to our Sites.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Below explains the cookies we use and why.

  • _utmz
    Google Analytics: We use Google Analytics to monitor traffic levels, search queries and visits to this website.
  • _uymc
    Google Analytics stores IP address anonymously on its servers in the US, and neither CIVIC or Google associate your IP address with any personally identifiable information.
  • _utmb
    These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.
  • _utma
    These cookies are set only after the user has given consent to us to use cookies.
  • civicAllowCookies and civicShowCookiesIcon
    Cookie Control: When you click “I’m happy with this…” on the Cookie Control user interface, a cookie is set in order to remember your preference. These cookies are set only after the user has given consent to us to use cookies.



Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Information you make public or give to others

If you make your personal information available to other people, we are unable to control or accept responsibility for the way they will use or manage that data. There are many ways that you can find yourself providing information to other people, for example sharing information via social media, posting a public message on a forum thread, or making contact with another user (such as a third party Author) whether via our Sites or directly via email. Think carefully before making your information publicly available or giving your information to anyone else.

If giving information to another user via our Sites, ask them how they will handle your information. If you’re sharing information via another website, You should exercise caution and look at the privacy statement applicable to the website in question to understand its information management practices as this privacy policy will not apply.

How long we keep your personal information

We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with WaterBear Design Ltd’s services, you can request that we erase your personal information and close your contract with us. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

When we need to update this policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

How you can contact us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact Yoko De Souza in writing at 78 York St, Marylebone, London W1H 1DP.

Thank you for reading privacy policy, knowing this information is the best way to understand how your personal information is used and how to best manage it.

If you’re a user or visitor in the European Economic Area these rights also apply to you:

  1. For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.

How you can access your personal information

  1. You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.
  2. These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.
  3. Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.
  4. If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) your place of work or (iii) in which you consider the alleged infringement has occurred.


WaterBear Design Ltd Privacy policy effective date 25 May 2018