Southwark Chamber of Commerce is a not-for-profit business support and networking organisation. It works closely with local business to promote commerce, lobby change and develop new pro-business initiatives in the London Borough of Southwark. It has been running since 1924 and felt that the organisation required a contemporary new identity to represent its future facing objectives
To create an identity which reflects the modernity of the organisation and recent developments in the borough whilst recognising the importance of its commercial heritage.
We created an architectural icon inspired graphic identity, and a line graphic silhouette for all marketing material The silhouette of Tower bridge and the Shard were a juxtapose representation of the boroughs huge commercial influence, both historic and present.The colour teal was chosen to symbolise the vibrancy of the area and the importance of the River Thames in Southwark’s commercial history. This striking new logo represents a professional and energetic organisation.
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Waterbear Design 2014