Lauren Lovell is a qualified nutritionist, who focuses on supporting the health and well of women ages 25+.
We were asked to create a visual identity, which represented healthy eating and would appeal to a female target audience. Our designs needed to capture the motivation behind a healthy diet which Lauren defined as “Love Being Well.
Our design used an adapted illustration of a beetroot. The sprouting leaves represented the energy and positive outcome of eating well and the bulb was designed with a heart shape and speech bubble in-mind to demonstrate the one-to-one benefit of following the Love Being Well approach.
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Waterbear Design 2016