Child Poverty Action Group (CPAG)

Client Information


CPAG is a leading national charity working to end poverty among children, young people and families in the UK, so that children can enjoy their childhood and have a fair chance to reach their full potential.

Brief

To create (within a small budget) a campaign mailshot to encourage members to support CPAG’s petition to request the government to increase child tax credits from £3.50 – £5.00

Our Solution

A printed RSVP postcard and e-card was recommended to rally supporters to lobby parliament to increase child tax credits. Returned cards were collected and personally delivered to Downing Street in a highly publicised event. Low and behold, its success helped persuade The Chancellor to double the tax credit in his next budget.

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Waterbear Design 2014